Browsing Tag

Dov Charney

Fashion/Design

The Rise and Fall of American Apparel

I have a secret to tell you.
I worked off and on at American Apparel for three years.

It’s true.
I was one of them.

I often felt this fact was a tiny mar on my resume and should be excluded from the story of my life. For a long time I simply didn’t tell anyone that I worked for the company. I was kind of embarrassed. I knew what many people thought of the company, but more importantly I knew what people thought that we, the employees, thought about ourselves. Which is that we are all stuck-up, pretentious hipsters who would rather stare at the ceiling and flash side-boob instead of smile at a customer. I mean, I think of ourselves that way sometimes. Having visited a number of American Apparels I can tell you that in some cases that statement is accurate. The company is not known for their customer service training. In fact, there is zero customer training other than looking “hip”. However, if the company is lucky enough to hire employees that already understand that greeting (more…)