I’m now a publicist!
I have a secret to share with you: there is no money in independent film and you often have to become your own press agent, cheerleader, champion and drinking buddy.
I’ve been (nervously) sending out press releases for our film Loves Her Gun and I can’t help but feel like a GIANT ASSHOLE every time I hit the “send” button. You see, I receive a fair chunk of press releases for my blog each week and the majority of the time I completely disregard them. If the sender- particularly the actual client and not the publicist- appears to have put effort in their attempts to reach out to me, then I will politely respond with a “thank you for reaching out, but this isn’t a good fit….yada yada blah blah.” If the press release is from a publicist who included me on a mass email with no regard to what my blog is actually about, then I promptly banish them to my trash. (more…)